Isn’t this logo just absolutely charming? It’s the logo for the Guild of Food Writers, which is an association for food writers in the UK. After reading a little about the group, I’m really amused that one of its activities is “campaigns for improvements in the quality of food.” I wholly support that.
What I love about logos are that they are so clever. They are so simple, but always manage to blend ideas together–an obvious one and then a not-so-obvious one. In this case, the obvious one is that it is the tip of a calligraphy pen, symbolizing the art of writing. But if you just look at the logo a little bit more, the negative space creates an image of a spoon.
Even though this logo seems like a black stamp of the end of a pen, it’s so witty in the way that it incorporates exactly what the Guild of Food Writers is all about.