Beyond Gobbledigook

Helvetica Forever

Posted in Uncategorized by Jessica on May 20, 2009

I completely stole this from an graphic design/typography blog I occasionally read, AisleOne.

Helvetica Forever is an exhbition that tells the origins of the font, Helvetica, and will be going to Bulgaria and Germany next. Too bad it isn’t coming to the United States.

Helvetica is such a clean and modern font, it is probably my favorite of the Sans Serif fonts. It may seem like it looks exactly like Arial, but I think it looks a little wider. It also has more of a curve to its letters, like the end of lowercase a’s. And each letter is cut very straight, there are no slants on the tops of the lowercase t’s.

J

2 Responses

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  1. chapwoman said, on June 21, 2009 at 6:22 AM

    i think helvetica is the font equivalent of usher’s “yeah”: completely overplayed.

    maybe it’s because architecture students use it for every presentation they EVER give. or maybe it’s a good thing to be overused–it’s a great universal font. well at least target & the north face think so…

  2. Jerry said, on December 10, 2009 at 6:08 PM

    Sony uses it in PS3 ads. Crate and Barrel. American Apparel. Superdry. New York Subway. Microsoft. Panasonic. Endless.


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