The Guild of Food Writers Logo

Isn’t this logo just absolutely charming? It’s the logo for the Guild of Food Writers, which is an association for food writers in the UK. After reading a little about the group, I’m really amused that one of its activities is “campaigns for improvements in the quality of food.” I wholly support that.

What I love about logos are that they are so clever. They are so simple, but always manage to blend ideas together–an obvious one and then a not-so-obvious one. In this case, the obvious one is that it is the tip of a calligraphy pen, symbolizing the art of writing. But if you just look at the logo a little bit more, the negative space creates an image of a spoon.

Even though this logo seems like a black stamp of the end of a pen, it’s so witty in the way that it incorporates exactly what the Guild of Food Writers is all about.

J